Work Samples
Coursework
01
Domino's Media Plan
This media plan was a collaborative assignment for which we designed a complete campaign strategy. I gained experience with analyzing the market landscape, target audience, and aligning media channels with campaign goals. This also included a budget allocation flowchart.
Skills: Media planning, audience research, strategic thinking, budgeting, and campaign structuring.
02
Strategic Plan for a Non-profit
This is a two-year strategic plan for a student-focused nonprofit seeking to turn organic waste from dining courts into compost. I gained experience in writing the mission, vision, and values with a social impact and sustainability focus. I learned to create long-term goals with actionable short term steps to track progress.
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Skills: Strategic planning, goal setting, nonprofit communication, sustainability messaging, impact tracking.
03
Film Adaptation Project - Jane Eyre
I reimagined the classic novel as a film concept, relying on the literary devices such as characterization, tone, mood and setting. I also used color symbolism to better visually express the mood of the novel while remediating it into a film poster. I learned about color psychology during the process and integrated it into my creative choices pertaining to themes and emotional resonance. I made song selections for turning points in the film evaluating them on the basis of their lyrics, rhythm, and mood. Finally I concluded the project with a reflective analysis that demonstrates my strategic and creative thinking accompanied by an explanation of why my choices were the right fit for the project.
Skills: Visual storytelling, thematic analysis, color psychology, creative direction, reflective writing.
Internship
04
Instagram Reel for an Event Decoration Company
During an internship I conceptualized an Instagram Reel that I created using InShot, a short-form video editing tool, for an event decorations company. The wedding decor exuded opulence and I highlighted a varied assortment of images to showcase it. I worked on every element, from clip selection to pacing and text overlays with a keen eye for detail to reinforce the brand’s personality and communication through the reel. I learned to craft engaging, theme based headlines for reels, tailored to maximize viewer impact and shareability on Instagram.
Skills: Short-form video editing, visual branding, creative concepting, social media content creation.
05
Brand Personality
I developed a slide presentation that defined the human traits, tone, and visual identity of an Indian property management company. The objective was to ensure the brand’s personality was effectively conveyed across its advertising through images, messaging, color palettes, and voice in order to build brand consistency and emotional resonance with the target audience.
Skills: Marketing communication alignment, brand strategy and personality mapping, strategic messaging, visual communication, tone development, creative conceptualization, consumer-based insight.
06
Advertising Analysis of Property Handling’s Instagram Ad
In this paper, I critically analyze the ad catering to overseas Non-Resident Indian (NRI) landlords against a specific criteria: typography, layout, palette, imagery, copy, creativity, and results. I did this by weighing each choice made in the advertisement against standard legibility rules and message resonance for the target audience.
Skills: Copywriting assessment, outcome evaluation (based on clarity, emotion, and utility checkpoints), typography and layout analysis.
07
Creative Brief
This creative brief pertains to a brand‑awareness campaign crafted for Indian property owners living abroad. It centers around the campaign’s objective, target audience, competitive advantage, core message, tone, call‑to‑action, and a distribution plan consisting of Instagram, Facebook, WhatsApp, and email.
Skills: Strategic campaign planning, audience segmentation, consumer‑insight research, multi-channel distribution planning.
Extracurricular
08
Instagram Post for Women's day
I designed an Instagram post for a Telugu cultural club to honor women’s achievements from our community. Every choice concerning design was intentional, from choosing the color purple which symbolizes justice and dignity to selecting accomplished women to celebrate from various professional fields, spanning: cinema, science, and arts.
Skills: Graphic design, copywriting, cultural storytelling, social media timing.
